Elections signal cultural shifts that no creative industry can dare to ignore | Opinion

There is a perfectly logical way in which you can look at an election result – even a truly seismic election result – and say that it is largely irrelevant to the business decision-making of the games industry. Elections do not change your customer demographics; all of Washington or Westminster or Nagatachō may change overnight, but the people who bought your games yesterday are still the people who will buy them tomorrow, aren't they? Read more